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Process
Every brand we make starts as a poster
Written by
The NOFORM studio
Share this note with someone who still believes in posters.
Every project at NOFORM starts the same way: one wall, one week, one poster. Not a logo, not a moodboard, not a deck. A single sheet that has to stop someone walking past it in a corridor.
Constraints that tell the truth
A poster gives you nowhere to hide. There’s no scroll, no second page, no animation to rescue a weak idea. If the brand can’t survive at A1 with one sentence and one image, it won’t survive on a phone at 2 a.m.
We pin the posters up, walk away for a day, and come back. The ones we still notice are the ones we keep.
What the client sees
Clients rarely see our first logo sketches. They see a wall of posters and are asked a single question: which of these would you walk across the street for? The answers tell us more than any brand questionnaire ever has.
