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Motion
Motion is a verb, not a garnish

Written by
The NOFORM studio
Share this note with someone who still believes in posters.
We review every animation with the sound off and the question on: what does this movement tell me that a still frame couldn’t?
Three questions before anything moves
Does it guide the eye? Does it confirm an action? Does it reveal structure? If the answer to all three is no, it doesn’t ship.
The result is less motion, not more — but every movement that survives earns its place.


