All work

Case study — 05

Fieldwork

Concrete, but make it scroll.

Concrete, but make it scroll.

Client

Fieldwork Architects

Year

2024

Discipline

Digital Experience

Type

Website & Identity

Palette

Gray building

(00) Overview

(00) Overview

A digital home for a brutalist-minded architecture practice. Heavy type, honest grids and a project archive that moves like walking through a building.

(01) The challenge

(01) The challenge

Fieldwork’s buildings are monumental. Their website was a template with a slideshow. Clients were arriving at meetings already underwhelmed.

(02) Creative direction

(02) Creative direction

Built like a building

The site is structured on the same 600 mm module the studio uses on paper. Sections stack like floors; images are cropped to architectural ratios; nothing floats.

Navigation borrows from wayfinding signage — numbered, blunt and impossible to get lost in.

Landscape photography of gray concrete building

(03) Process & exploration

(03) Process & exploration

We prototyped directly in the browser from week one, reviewing on the studio’s largest screen and the smallest phone in the office, side by side.

White concrete building during daytime

(04) Outcome

(04) Outcome

Average time on site tripled, and Fieldwork credits the new website with two competition shortlists in its first six months.

3×

Time on site

2

Competition shortlists

0.9s

Largest paint

Credits

Credits

Design — Aiko Lund / Development — Felix Arne / Copy — June Harlow

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