All work
Case study — 02
Kiln Assembly
Client
Kiln Assembly
Year
2025
Discipline
Art Direction
Type
Campaign & Photography
Palette
Art direction and campaign photography for a collective of eleven ceramicists. We turned the studio’s patience into a visual language — long shadows, raw linen and objects allowed to breathe.
Kiln Assembly sells objects that take weeks to make into a feed that forgets them in seconds. Their product photography looked like everyone else’s: white sweep, flat light, zero soul.
Light as a material
We treated light the way the makers treat clay — something to be shaped by hand. Every frame was lit with a single source and a sheet of raw linen, so each piece casts the same soft, slow shadow.
The palette came directly from the glazes: bone, ash, moss and one stubborn red.
Fig. 02 — Details from the final system.
We spent three days in the studio before picking up a camera, sketching compositions alongside the makers and pulling props from their own homes.
The campaign became the collective’s first sold-out drop. Three galleries reached out within a week asking who shot it.
Sold out
First collection drop
+212%
Newsletter sign-ups
3
Gallery invitations
Art Direction — Ines Morel / Photography — Ravi Okafor / Set Design — Lea Brandt
