Type we can’t stop using this season

Every season the studio quietly converges on a handful of typefaces. Nobody plans it; it just happens, like a shared accent. Here’s what’s on the wall right now.

The condensed revival

Narrow, heavy grotesques are everywhere again — and for good reason. They let headlines run huge on small screens without wrapping into nonsense.

Our rule for pairing

One loud face, one quiet face, and never more than two weights of each. Everything else is just costume.